Why your organization needs a google
account:
- Friends - National can share your website
analytics with your account
- You need a google account to setup
your chapter's YouTube account
- You can potentially access $10k a
month of google ads for
nonprofits (text ads only - not available for display or performance max ads)
- You can utilize google products such
as the search console for better SEO
- You can verify your organization and
location for google maps
TIP:Create a google
account using a
generic email
account (example: marketing@friendshtx.org).
We recommend not using
personal Gmail
accounts or individual
work accounts. This
could cause problems with
access if that
individual leaves your
organization. |
What is Google for Nonprofits?
Google for
Nonprofits offers eligible
organizations access to Google
products and discounts that
can help solve the challenges
nonprofits face: finding new
donors and volunteers, working
more efficiently, and getting
supporters to take
action.
Signing up for Google for Nonprofits:
Click
on "Get Started" and follow the
prompts by google
- Once your Google for Nonprofits account is
set up, please email marketingsupport@friendsofthechildren.org with the email address for your account.
The Friends – National Marketing Team will
then give you access to view and
administer your Google Analytics.

Resources:
- Google Ad Grants guide
- Maximizing Your Impact with Google Ad Grants
- Google Ad Grants 101: A Nonprofit's Guide to Search Ads on Google
- Launch a Successful Ad Grants Campaign
- YouTube Nonprofit Program